Merchandising and data analysis

Without a dynamic merchandising activity, an online store will soon cap its sales. Zerogrey’s merchandising team reviews transactions daily and analyses data in relation to seasons, trends and countries. Zerogrey merchandisers prepare reports for partners in order to provide a complete view of the evolution of products, categories, colours and trends. In addition to these reports, partners also receive consultation from the merchandising team.

This arrangement optimises the amount of stock stored in warehouses devoted to online sales by maintaining a rotation rate which is higher than the industry average. The Zerogrey merchandising team works in conjunction with the marketing team to identify opportunities to attract traffic and effectively convert this traffic into sales. Zerogrey offers partners solid tools to monitor the progress of conversion rates through the admin panel of the e-store.

• Key accounting
• Analysis of the e-store, optimising the use and strategic planning in accordance with the brand
• Control and optimisation of pricing, product presentation and navigation of the e-store
• Management of the launch of new collections, new lines and new markets and analysis of all opportunities to increase sales
• Running of promotional activities applicable to defined timing and planned events for each specific country
• Supervision of photo shoots, copywriting and translations of product characteristics and compositions
• Planning Calls to Actions based on data analysis of the e-boutique in order to boost sales performance and service levels
• Analysis of relative positioning and definition of objectives, competitive analysis, specific growth strategies and innovation
• Consultation for optimising the production and launch of inventory replenishment
• Defining customer experience initiatives (gift wrapping, free shipping, discount codes, strategies for VIP clients, exclusive previews, etc.).
• Scrutiny of the evolution of quality standards, consistencies with the perceived value of the brand positioning, monitoring of the shopping experience and consequent alignment between them
• Contributing to the opportunity to deepen the evolution of the online channel, defining common objectives with the partner and proposals for participation in Knowledge Sharing events
• Sharing the brand heritage through active participation in organised events (trade shows, inaugurations, etc.) and showroom visits to improve the interpretation and the fluidity of the online message